GOVINDARAJAN,M. <br/><br/>
Marketing Management : Concepts, Cases, Challenges and Trends 

 - 2nd ed 
 - DELHI  PHI  2007 
 - 312p 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Dewey Class. No.: </label>658.8 GOV