Kapoor, Neeru <br/><br/>
Concept Building Approach to Advertising and Personal Selling 

 - 3rd ed. 
 - Delhi  Cengage  2017 
 - 329p 
<br/><br/><label>ISBN: </label>9789391566739 
<br/><br/><label>Dewey Class. No.: </label>659.1 KAP